Total Market

This provides the total market size (number of users), a summary table of brand shares, overall market demographics, and frequency of use (where appropriate) for the product category combining all brands. This is a good way to obtain a quick overview of any given product category.

Brand Highlights

• Total Brand Share of Market
• Brand Switching/Brand Loyalty.
• Demographics
• Frequency of Use.
• Social Media Usage Levels
• Sports Fan Involvement

Detailed
Cross-tabulations

For instructions on how to use the Analytics Excel Spreadsheet, click here.

Interactive
Brand Share Index

This is CBA's exclusive Interactive Program that enables you to choose any brand or brands and any demographic characteristic and create a graphic chart and accompanying statistical table reflecting your choice of brands and segments. This program has merit whether you are focused on a specific brand or a series of brands.

Brand Top 10 Brands

A comparison of market size, selected characteristics and social media exposure for leading brands.